The Optimist Co.
Art Direction | Packaging Design | Brand Character | Website Design
This was the first project that kickstarted this entrepreneurial and freelancer bug.
As part owner and creative director I created logo design, packaging, website, collateral, and all promotional material. Developed brand strategy and defined brand voice. Created marketing, social media campaigns and newsletter designs. Developed new products from consumer insights and market research.
The glass cleaner was featured on The Today Show and in the Family Circle magazine Do-It-Yourself.