Art Direction | Layout Design | Seasonal Trend Forecasting
My 11+ years spent at Reebok consisted of creating what a good friend and colleague called beautiful decks worthy of being printed as coffee table books. Most of those internal 70+ slide documents aren't exactly shareable, but this one is.
I lead the graphic direction and designed the majority of the layouts for a seasonal publication at Reebok to tell the overarching story of the new season's product line.
It was a great feeling to see the culmination of the design direction that set the tone of the beginning of each season come together in one publication that was curated by a close team of Color + Trend Designers, including Christine Devitt, who founded and spearheaded the publication for many years.