When we think of dream projects and dream clients, we think Lobster Trap. This is our most favorite bar & restaurant in the world! And it happens to be just down the street. 

 

The marathon rebranding session happened over the course of a month overlapping with the restaurant’s remodeling by Assembly Design. The result of the two combined workstreams was like turbo-charging the already high-octane Lobster Trap, the most infamous clam shack of Cape Cod. 

 

The full rebrand consisted of refining the existing word mark’s lettering and expanding it’s footprint with a family of submarks that were used across merchandise, menu designs, website branded spaces and many more applications.