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When the cannabis testing lab Safetiva approached us to create their brand identity we knew we were in for a higher education from the cannabis science pros. During the research phase we became fascinated by macro shots of trichomes. It's the source of cannabinoids = where the good stuff comes from. The focus on these microscopic view was a deliberate choice to stand out and stay away from the traditional pot leaf and bud approach that already saturated the market.
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