Cape Cod Resilience Fund
Brand Identity | Social Media Strategy
This design challenge consisted of creating a brand identity that didn't rely on a logo. The graphics suite for Love Live Local's Cape Cod Resilience Fund provided immediate relief to small businesses in Cape Cod, MA affected by the COVID-19 pandemic.
Using Love Live Local's existing color palette and branding details, created interchangeable graphics for multiple social media posts without having to rely on creating another logo or sub-branding.
A report studying the impact of money spent on local business took on the same approach with infographic vignettes in each page.