Rebranding doesn’t mean turning the page and running in the opposite direction. Cape Cod Cafe has such a huge and devoted following that we knew it meant we had to refine what was there and turn up the volume to 10.

 

Fonts are bolder, wider and more geometric. The road sign shape is a smaller element so the type can take over. The scale is oversized, angled and with lots of overprinting. And most importantly we took a stand with the messaging: The Original Bar Pizza.

 

It might not look like much in the before and after page, but with logos: it’s not the size that matters, it’s how you use it ;)