Rebranding  |  Logo Design  |  Strategy | Packaging Design  |  Branding Guidelines

A blend of the scientific and geometric with the organic and imperfect nature of soaps gave way to this packaging system for 30+ SKUs that used a metallic inks and a repeat pattern inspired by a combination of guilloché with sand and wave patterns. A custom dieline was created for all soap boxes and individual wrap-around labels were designed for each soap version.

It's great when you get to have as much fun as the owner of Atlantic Soap Co. and I did while working on the inspiration-gathering phase of this project. We had plenty of art history references to geek about during the whole process.