Añejo Mexican Bistro
Menu Design | Website Design | Beverage Packaging | Merchandise Design
Even though Chipie Design didn't do the branding for Añejo, this is a fave brand to work on. It's great people, amazing food & drink and really fun vibes. The logo had been revisited prior to our involvement, but we knew enough to keep a good thing going. The previous designer had created a successful repeat pattern of the word mark for basket liners so we brought it into the website as a background to the menu. The signature color aqua goes across all brand touchpoints.
The most fun we had though was the to-go cocktail label called 2020 Silver Lining Edition which was printed on a silver BOPP label. Hopefully Massachusetts legislation let's us keep those.